The Brad LeBeau Company, Inc. launched Pro Motion in 1983 and the company continues to prove its worth as the world’s longest-standing and largest independent dance music company. The then-talented DJ started his company based on the concept that American club punters would be open to embracing great music found from around the world.
Forty years ago, LeBeau made an impact on the world using his love of international dance music when he opened his company doors in New York City. Now it seems as if he had foresight into the future — that DJs would gain such prominence in the music world to eclipse rockstar status within a business producing billions in dollars annually.
When no one else did, the music remix innovator through Pro Motion led the masses and still does, with a platform for the globe’s best dance repertoire. With a major role in curating remixes and promotion, the New York and Los Angeles-based corporation has been a music and dance club society leader for decades. Pro Motion has been essential in jumpstarting careers and driving DJs to pop culture prominence — by creating a lobby for 1000s of emerging and established, domestic and international recording artists.
LeBeau Had Love of Dance Music to Guide Him
Described by himself as the “white Jewish kid from Manhattan who loved R&B,” LeBeau states that he was never into rock music, but instead preferred soul groups. He found himself following such groups as the O’Jays, the Spinners, and the Jackson Five. As a child of the 60s and 70s, he found himself more interested in viewing Soul Train with Don Cornelius than Dick Clark’s American Bandstand. LeBeau expresses:
I was innately attracted to the music and the dancing, and it was considered odd for a boy like me to be tuned into black music, but I didn’t care. I was guided by instinct then, and I’m guided by instinct now.
It was in 1976 while attending Brandeis University, the creator of Pro Motion began spinning records in clubs. Once he graduated LeBeau was hired to DJ at the Studio 54 rival, the famed Xenon, in New York City. It was at this time in the early 80s that the NYC Jewish kid found himself being contacted by major record labels wishing him to spin…